After developing the winning ad concept for Weight Watchers’ campaign I lead both the photo shoot as well as the post-production team. The concept played a fun trick on the eye, juxtaposing products with the rich flavors they capture while giving members permission to enjoy them guilt-free. All of these shots were captured in-lens except one, but can you guess which it is?
After developing the winning ad concept for our Weight Watchers campaign, I was given the responsibility of leading the photoshoot and post-production teams. The idea pulled off a clever optical illusion by pairing Weight Watchers products with the decadent flavors they capture and empowering members to indulge guilt-free. All of these shots were captured in-lens except one, but can you guess which shot it is?