The AT&T THANKS program rewards customer loyalty with access to exclusive concerts, tickets to sporting events, discounts on local eateries, and more. After winning a portion of this business from the incumbent agency we were challenged to reimagine the creative expression of their Sound Studio program. Sound Studio collaborates with local radio stations to host appearances by artists. Guests experience a 2-3 song stripped-down set, Q&A, and photo meet and greet with the artist.
Over the duration of the program, we produced distinctive tiles for each market city in addition to more than 100 artist events. The client was impressed by our thinking and execution, and expanded our scope to include their Event Access portion of THANKS. Included below are the three unique concepts that we presented for Event Access along with solutions to help the user quickly distinguish between dynamic events. After solidifying the direction, we created unique expressions for each market, tiles for all sports and event categories, and finished out the creative details of the user flow.