Our team was approached to help support a Facebook content series by driving fans to player appearances at retail locations in their home towns. The series gave fans a sneak peek behind the curtain with budding young NBA talents like Clint Capela and Danny Green.
I worked with the writer, producer, and editor to develop the title and end card treatments as well as all of the digital and print collateral, tying the program together across multiple points of contact and four different cities.
The program was wildly successful, lining fans around the block at each retail appearance and increasing in-store sales over the program’s projected goals.