The Cotton Bowl Classic is a premier bowl game in NCAA Division 1 football. It was a semifinal game for the 2017–2018 campaign, with the winning team moving on to compete for the CFP National Championship. Although AT&T is no longer the title sponsor of the Cotton Bowl, the game is held in an AT&T-owned environment: AT&T Stadium.
With millions of people watching the game live in their homes and at sports bars throughout the nation, AT&T had the opportunity to increase its brand equity.
I conceptualized and created all of the event's on-site artwork. My work received accolades from our clients at AT&T who declared it “best-in-class creative.” We earned a lot of screen time during the live broadcast, and the Cotton Bowl crew was so delighted that my creative was used as inspiration for their 2019 game's advertising design.