Packaging design for Peruvian Chocolatier, Death by Xoko.
To engage our audience through AT&T’s golf sponsorships, we developed a next-level brand engagement: an immersive experience centered around AT&T-sponsored athlete Jordan Spieth.
The exterior of the FanDome was a branded beacon on the course, receiving broadcast and social buzz. Inside, fans were treated to the Jordan Spieth story through theater in the round and a 360° tee box live feed.
Guests also received the opportunity to test out the latest in consumer VR technology, the It Can Wait experience, and received Jordan Spieth golf bag koozies.