You undoubtedly know who Lions are, but what about the Foundation?
Our client, LCIF, presented this challenge when they asked us to develop a brand-new evergreen media campaign. They struggled to articulate their differences from LCI, the club-level arm of their organization. Donors and Lions were confused, which prevented LCIF from reaching its fundraising targets.
The Foundation, which sits above LCI, fundraises to fund grants given to Lions’ projects, allowing the good they do to go even further. If a Lion wants to provide vision screening for 100 people in an underserved community, the Foundation’s grant funding can magnify their good to reach exponentially more.
This insight inspired our Magnify concept, which exceeded their KPI targets and generated fundraising revenue far beyond any of their prior campaigns.