Our challenge when designing tickets for the AT&T Pebble Beach Pro-Am was complex. We were asked to create a beautiful design system that created consistency across 65 different versions, from a core general admission run to sponsor tickets that needed to account for variable information.
During production, our scope shifted to include tickets for Clint’s Saloon and Palmer’s Club 18, which needed to be unique while also fitting in alongside the complete ticket set.
Additionally, we were challenged to make each ticket a keepsake for attendees, feature clear color dominance for operational clarity, and use more candid photography of the golfers and celebrities than in previous years.