The AT&T Byron Nelson posed a new challenge with a move to Trinity Forest Golf Club to commemorate the tournament’s 50th anniversary. Unlike most typical golf courses, Trinity Forest is a links design inspired by courses from the Scottish Highlands. The open, rolling hills and tightly-spaced holes weren’t conducive to our Fandome activation and we pivoted to develop a new solution mid-season.
Rather than concentrating our presence within a key area, we placed three smaller footprints at several hubs across the course. This created maximum brand engagement and gave guests some much-needed respite from the sun!
I developed the creative look and worked with our 3D designer and vendor to lay out the interiors, design the walls, and even direct the spacing of the slats. The look was carried across all course signage to support a cohesive brand voice throughout the property.