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AT&T + Cowboys

Multi-channel campaign

UI/UX

18ATT_Cowboys_Mag1.jpg
AT&T + Cowboys

AT&T + Cowboys

A routine request for a two-page spread ad in the Cowboys’ Star Magazine took an exciting turn when our client decided the ad should define the creative expression for AT&T’s Cowboys sponsorship for the season. The project became an all-play competition within our creative team, and everyone was hungry to make their mark on one of the most coveted properties in sports.

After developing the winning ad look I was challenged to apply the look and feel to media ranging from print ads, to 50’ tall outdoor boards, to in-stadium digital signage that’s updated for relevance each home game.

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