UI/UX
A routine request for a two-page spread ad in the Cowboys’ Star Magazine took an exciting turn when our client decided the ad should define the creative expression for AT&T’s Cowboys sponsorship for the season. The project became an all-play competition within our creative team, and everyone was hungry to make their mark on one of the most coveted properties in sports.
After developing the winning ad look I was challenged to apply the look and feel to media ranging from print ads, to 50’ tall outdoor boards, to in-stadium digital signage that’s updated for relevance each home game.